Posts tagged small business branding
On deciding the right time to invest in branding your business

I often speak to business owners who are unsure at what point they should invest in their branding. Do you go big with your branding right at the beginning? Is it better to do your branding 'properly' once your business has gathered a bit of steam? And what if you're running an established business - when is the right time then?

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Why you owe it to your small business (and yourself) to invest in your brand identity

The problem with an embarrassing brand is that it saps your confidence. You always feel that you have to try that extra bit harder to be more charming, more persuasive, to really sell your socks off. And that's in front of the people who haven't been immediately deterred by your brand.

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