Mist-covered landscape at sunrise with the text 'chalk to coast Kent Nature Recovery' overlaid. Branding for Chalk to Coast by Kent boutique branding agency Ditto Creative

Infused with personality, a colour palette inspired by nature meets contemporary visual styling

Chalk to Coast is a landscape scale nature recovery project, aimed at bringing landowners, businesses and communities together to create a continuous nature corridor for wildlife to move through more easily - and in doing so, tackle biodiversity loss, support rural communities and protect the nature which sustains us all.

A rabbit standing upright in a field of dry grass.
Person wearing a beige baseball cap with "chalktocoast Kent Nature Recovery" logo. Branding for Chalk to Coast by Kent boutique branding agency Ditto Creative
Promotional image for 'chalktocoast Kent Nature Recovery,' featuring the text 'Be Part of the Future' and a blurred photo of people walking on a path through grassy countryside. Branding for Chalk to Coast by Kent boutique branding agency Ditto Creat
Tractor in a plowed field surrounded by a flock of birds under a blue sky.
A T-shirt with 'chalktocoast' and 'Kent Nature Recovery' logos hanging on a wooden hanger in front of a background covered with lush green ivy leaves. Branding for Chalk to Coast by Kent boutique branding agency Ditto Creative

The Project

Creative brand strategy
Brand identity design
Brand voice & language
Website design

Chalk to Coast needs to engage with a variety of audiences, requiring a strategic approach to both visual style and manner of communication in order to achieve the desired impact with each group. The visual brand identity is grounded and earthy yet with an air of gravitas… and a kick of energy thanks to playful typography and hand illustrated details.

Person walking on a grassy path in a wide open field with trees in the background, wearing a denim jacket and sunglasses.
Open booklet with a scenic landscape image on the left side, featuring a nature recovery project description, and text about "Our Mission" on the right page. Branding for Chalk to Coast by Kent boutique branding agency Ditto Creative
Woman in green jacket standing in a field with sheep, text reads 'Supporting Sustainable Farming, Creating space for nature to thrive,' chalktocoast logo at bottom right. Branding for Chalk to Coast by Kent boutique branding agency Ditto Creative
Three smartphones displayed side by side on a textured surface. The left phone screen shows an image with text "Get your hands dirty: How to create a nature garden." The right phone displays a field with trees in the background and text "What is a nature corridor?" along with "chalktocoast" at the bottom.

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