The Project

How do you create a brand identity for a conservation charity and wildlife park which requires the brand to position themselves as industry leading experts and a desirable tourist attraction?

The Wildwood Trust rebrand needed to appeal to two distinct audiences: conservation peers, and wildlife park visitors who come for a great day out - two very different audiences who require substantially different messaging. It required considered brand positioning which speaks to these two brand pillars: conservation and tourism. To create cohesion, we developed a brand narrative of shared ownership and responsibility, inviting visitors and stakeholders alike to feel resonance with the vital work of this distinguished and internationally respected charity.

Wildwood Trust brand identity & logo design by Ditto Creative small business branding agency
Wildwood Trust brand identity & communication design by Ditto Creative
Wildwood Trust brand identity & merchandise design by Ditto Creative
Paul Whitfield, CEO of Wildwood Trust, wearing branded gilet with 'Wildwood Trust' logo, standing outdoors with a blurred background of trees and a fence.
Close-up of brown and white bird feathers
“We were so impressed with Ditto. We knew our brief wasn’t easy. We needed to pitch our brand as a leading conservation charity, whilst maintaining a sense of fun to promote our wildlife parks. Ditto took the time to get to know us, holding our hands through a process of creative concepts and ideas. We felt included and consulted at every step. And we are THRILLED with the results!”
— SAM SMITH, THE WILDWOOD TRUST
Brown emblem with a stylized letter "D" inside a shield outline on a black background.
Wildwood Trust brand identity & leaflet design by Ditto Creative
Wildwood Trust brand identity by Ditto Creative small business branding agency
A forest scene with tall trees and dense greenery, with a path running through it. The text 'WILDWOOD TRUST' with a logo of antlers is visible in the center of the image.
Wildwood Trust logo design & brand identity by Ditto Creative
Close-up of a hedgehog lying on a bed of autumn leaves with green foliage in the background.

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