Introducing From The Oast, our new online shop

I'm so excited to share some news with you!

Many of you will recognise the beautiful illustrations we create, which frequently feature within our brand identities - and if you've visited the studio there's a good chance you've admired the photography on our walls, too.

From The Oast is our new online shop where you can browse and buy a selection of illustrations and photography inspired by the rolling countryside that we call home.

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On the importance of sharing your brand beliefs

When you share what you believe, you bring your mission to life. You create something relateable, engaging and meaningful. When brands share what they believe, and when we believe the same thing, we feel an affinity to them that money can't buy. We feel a connection that outweighs the impact of any clever marketing campaign, because it hits our hearts rather than our heads. This feeling of emotional connection is controlled by the limbic system, the part of our brain that is responsible for controlling emotions, memories and arousal. 

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On finding the right words to make your business stand out

I know how hard it can be to express what makes your business unique. Even more so if you’re feeling overwhelmed by competitors who appear louder, brasher and more sure of themselves.

A great deal of the business owners who hire us to rebrand their business are frustrated that they’re not expressing themselves clearly. Many haven’t a clue why customers choose them over their competitor. Or, heartbreakingly, some tell us that they get booked simply because they’re available to deliver the work when others are not, or that they’re a bit cheaper than their competitors. This is no foundation for building a successful brand. Don’t be the ‘that’ll do’ option. You’re better than that.

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