On constant evolution

Do you ever find yourself marvelling at the fact that as a small business owner, nothing is ever quite done? It's mad, isn't it, how the wheels are constantly turning, expectations shifting, standards raising. And like most things in life, whether you choose to shun or embrace this fact is down to little more than mindset.

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On why being nice is not enough

Lately I've been struck by the number of utterly wonderful and clever people we speak to who feel dispirited that despite trying their very best, they're not getting ahead.

The truth of it, though, is that being nice isn't enough. It's not memorable, it's not compelling and it's not a big enough reason for your customers to choose you over your competitor.

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