Proud to Present: a ridiculously joyful brand for Maria Assia
Maria Assia is an irrepressible fire ball of life and energy. An artist and storyteller behind the camera, she creates images packed with life, love and joy. As her career has evolved, he's carved out a niche as an international wedding photographer, with her signature style becoming highly sought out. Her creative style is stunning: bold, joyful, exciting and unpredictable, her dedication and unique perspective collide to create beautifully composed images that break convention. When we saw Maria's gorgeous work we couldn't wait to get started on her rebrand...
With Maria, life is one big adventure. With a love of finding the fun and humour in everyday situations, she doesn’t take life too seriously and tends to attract clients with the same zest and curiosity for life. Maria had found herself in that oh-so-familiar situation of having outgrown the brand identity she set out with and wanted a piece of the Ditto magic to create a brand that does her business justice.
The season personality
The seasons which best represent Maria Assia are Spring, with a hint of Autumn. Spring personalities are bright, bold, expressive and funny. They’re imaginative, lively and clever, and inspire those around them with their infectious energy and zest for life. They’re optimistic, embracing life in all its forms. They’re quick thinking, spontaneous and always on the hunt for something new. With all of this exuberance, they’re brilliant fun to be around!
Autumn personalities share much of the warmth and passion that Spring personalities do. However there’s more strength and substance to the autumn personality; Autumn personalities are fiery, exuberant, quirky and offbeat. The combination of these seasons will create a brand which feels fun, bold and full of life while also feeling grounded enough to possess strength and authenticity.
The brand
Inspired by Maria's love of Danish design (which, by the way, fits with the season personality perfectly), the designs within this board are simple and striking. Danish patterns are simple and balanced, but also quirky – perfect for Maria's brand. They invite colour, too – we adore the patterned cushion which really captures the style perfectly.
It’s a bright, bold and energetic brand; bright colours and hand rendered statement patterns create a friendly and approachable feel while the illuminated elements add twinkle and luminosity.
Spring personalities love simplicity – clean lines, rounded shapes and minimal illustrations. Autumns meanwhile, love anything with a slightly hand-done, unfinished edge. Combining the two seasons creates an irresistible energy which radiates joy!
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We love how the Spring colour palette contrasts beautifully against both a light and dark background, proving that this colour scheme can work for both light and bright images as well as for the more dramatic and gritty images.
We've absolutely loved working with Maria. Her sense of fun just doesn't stop and she smiles her way through every conversation. I personally adore her creative style and her season personality made her the perfect match for us when we were considering a Ditto photoshoot. There'll be a blog post about that coming up soon....
This brand for Maria Assia is just packed with life and energy. Exactly like Maria! She revealed her brand on social media over the weekend and I noticed one comment that simply said 'it feels so you'. And isn't that the highest possible compliment?
Maria has done a brilliant job of rolling out her new brand across her website - take a look here!
