Proud to Present: a warm and inspiring brand for international dressage star, Claire Gallimore

It probably won’t surprise you to learn that I LOVE horses. My love affair with ponies started early - I vividly remember my first riding lesson on a fat little shetland called Busby. I was instantly hooked and spent much of my teen years mucking out stables in return for the promise of a free ride in the afternoon. Even these days, my spare time involves as much horsey interaction as possible - though the horses I ride are the hairy, slightly wild-looking ones… a far cry from the glossy, manicured and magnificent equines that our client Claire Gallimore rides.

Claire is a medal winning international dressage rider and highly qualified coach. Having represented Great Britain, she’s earnt an enviable reputation and has become a sought-after trainer. The thing that makes Claire so magic is her approach to dressage, and to training in general - she recognises dressage as a combination of art and science which requires a ground-up approach to build the horses’ own confidence and happiness first. She works with both the horse and rider in harmony to bring out the best from both members of the team, achieving incredible results. And unlike many other trainers, her communication and customer care surpass the standard that’s become the norm in the industry, resulting in a level of service that’s unparalleled.

Aside from her bulging trophy cabinet, Claire is just the most brilliantly warm, energetic person. Working in partnership with her mum, Jane, the two of them exude the most gorgeous energy! Claire is the sort of person who makes the mood of a room lift, simply by being there. Quick to smile and with an easy going nature that belies her drive and ambition, she’s wonderful company. Clearly her clients think so; she receives brilliant feedback from those who she has trained and the honest way that she documents her journey on Instagram has lead to numerous brands approaching her for collaborations.

Having spent the last couple of years training in Holland, Claire is back in the UK and ready to become established as a rider, trainer and brand ambassador. There’s a number of potential avenues for her so it was important to keep the brand relatively open whilst celebrating her unique attitude and values which set her apart from the rest. This project was all about creating a brand which sets the tone for the next step in Claire’s career…

Colour psychology season personality

The seasons which best represent Claire Gallimore Dressage are Autumn and Spring. Autumn is Claire’s primary season; autumnal personalities are grounded, passionate and dedicated characters who are unafraid to roll their sleeves up and put in the hard graft to achieve their vision! They’re intelligent and curious characters with a lifelong love of learning, making them excellent teachers. They’re constantly fascinated in the concept of ‘why’, and never rest until they’re happy that they understand something. They’re hugely respectful and interested in building genuine partnerships. Substance is important to the autumnal personality.

Spring personalities have a lightness and expressiveness to them. Spring personalities value simplicity and clarity; never ones to make more fuss than is needed, they have a knack of distilling even the most complex concept into something that’s easy to understand – they’re excellent communicators. Spring personalities act without agenda and speak from the heart, with a radiating positivity that can’t help but uplift others. They’re lively, approachable and friendly characters who love to have fun – they have a warm and youthful energy that’s hugely inviting.

The brand

This brand is just sumptuous – rich colours, elegant shapes and a warmth that feels undeniably welcoming. This board bravely takes quite a different stance to the swirly scripts and drama that’s so commonly used within the dressage world, instead choosing a more refined and original style that’s in a league of its own.

We love the monoline horse head illustration at the top of the board for a really edgy, contemporary feel. A similar style is represented in the crest design lower down the board, which has an elegance and lightness to it, feeling at once modern yet refined.

We’ve just launched Claire’s new website which you can see right here. Exciting times ahead for team Gallimore!