A bold new brand identity for a growing yoga studio
Based in Oxford, Every Body Studio is a busy and popular movement studio providing a refreshing take on fitness which is inclusive, supportive and accessible to all. A much loved studio with a highly engaged, loyal client base, the team at Every Body Studio approached Ditto as they were planning to launch their second studio, and wanted to create a brand presence which reflected their ethos and personality.
Every Body Studio is defined by a philosophy of community, acceptance and of people coming together to move, feel good and feel the benefit of time spent doing things which nourish the body and soul. Their clients love the warm, welcoming and homely vibe of the studio space – a place where they can feel at ease, take time for yourself, tend to body and mind, and to leave feeling better. Whether visiting in search of a gentle stretch or a challenging workout, there’s a class to suit – and for those who’d like to spend time at the studio beyond class, there’s a variety of additional social events they are welcome to join.
Unlike other studios which can feel intimidating at best and elitist at worst, Every Body Studio has created a thriving community of people who come together to move, to socialise and to feel amazing about themselves. Movement and wellness shouldn’t be about perfect poses performed by bodies of a certain size, shape or ability – it’s a practice for everyone.
To capture this joyful, community minded and inclusive ethos, we created a visual identity which was both grounded and playful. Our focus was on how movement makes you feel, not how it looks - its not about perfect poses, but people simply moving, together.
“Our mission is to create a genuinely inclusive, judgement-free space which fosters meaningful connections for people of all age and ability to feel the benefit of movement classes that tend to the body and ignite the soul”
The visual identity for this exceptional yoga studio is gloriously uplifting, beautifully enhanced with intentional use of language and gorgeous imagery, which comes together perfectly on their new website, created in Squarespace. What an exciting year this is shaping up to be for the wonderful team at Every Body Studio!
