The simplest way to win more sales

If I see one more flashy social media graphic claiming that the secret to success is to 'be strategic', I may scream...

Have you noticed it, too? It feels as though there's barely an industry out there escaping this mad push to be louder, bolder, more systematic in their sales approach.

And I get it, in some ways. Frameworks feel safe. Laying claim to the most forward-thinking solution makes business owners feel clever, and perhaps strokes the clients' ego by association.

But I've got a better approach for you. It's not sexy. It's not going to win me any accolades. And it's certainly not new. But I'm sharing it regardless.

Engage interest + build trust = more sales
 

In other words, gain attention with powerful and resonant messaging, wrap it up in a distinctive visual style which feel authentic, build quality relationships focussed on problem solving or delivering value, and you'll attract more  sales.

It's not about the cleverest strategy or design gimmicks, but something more meaningful and, dare I say it, more heartfelt. 

At a time where automation and AI has us wondering what we can trust, the importance of the human touch cannot be overstated. Relatable communications - that's the flex right now.

I hope this has sparked something for you?

Stay excellent out there.