What if… the answer *isn’t* a rebrand?

There are times in every business when you need to respond to a change in the wind. Maybe the marketplace has shifted around you; perhaps you've decided to lean into a new niche, or maybe getting buyers across the line is suddenly a lot harder than it once was.

It can be so tempting to blame your brand.

Diving into a total overhaul is not necessarily your smartest move. Instead, paying close attention to your messaging - that's where the gold lies.

This year we've produced some highly rewarding work for a variety of clients, including Total Contact Saddles, an innovative equestrian brand under new ownership. With the new owners needing to sharpen their focus, adjust brand perception and widen their reach, they engaged us to support them to drive engagement and showcase their product as one which is high quality, versatile and high welfare.

The answer? Video.

As an online retailer, the Total Contact Saddles website is their shop window - and the place where we have the opportunity to make greatest impact. We enlisted the help of Emerald Motion Media, specialists in equine promotional videography, and directed a gorgeous video which celebrates the brands' core mission - to create a harmonious, connected riding experience.

I'm delighted with the results. Thoughtful, emotive and aspirational, the video delivers everything we set out to and, crucially, has had an immediate impact.

Curious to see how we can create the same for you? Let’s speak.