Inspired by the enduring beauty of ancient woodland, the Acre brand identity was designed in conversation with nature
From their studio nestled amidst the Kent countryside, Acre specialise in beautifully designed, hand crafted furniture. With sustainability at the heart of every decision, Acre works exclusively with hand selected British timber. Each piece has a unique narrative; a story of the woodland, and of the hours of patient labour as the timber is carefully formed into something new.
The Project
Brand strategy
Brand identity design
Minimal styling, generous use of space and warm, earthy colours ensure the mood is considered, setting the expectation for a brand of quality and provenance. Typographic influences span letterforms which are both classic and contemporary; timeless combinations feature modest sans serifs and nuanced serifs, providing visual interest. A library of original imagery brings the story to life.
Image credit: Saltwick
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