Close-up of a white textured chair with a wooden frame and a curved wooden armrest.

Inspired by the enduring beauty of ancient woodland, the Acre brand identity was designed in conversation with nature

From their studio nestled amidst the Kent countryside, Acre specialise in beautifully designed, hand crafted furniture. With sustainability at the heart of every decision, Acre works exclusively with hand selected British timber. Each piece has a unique narrative; a story of the woodland, and of the hours of patient labour as the timber is carefully formed into something new.

Several fashion business cards placed on a textured woven surface. The cards feature minimalist design with soft, earthy tones and elegant cursive and block fonts. One card displays the name Ben Thompson-Heilbron and contact information, while others have embossed text and decorative elements.
Fall trees with yellow and orange leaves in a forest.
A close-up of a wooden table with a natural, rustic finish, positioned on a textured carpeted floor.
An outdoor scene featuring a single white cushioned chair on a forest floor covered in autumn leaves, with tall trees in the background and autumn-colored foliage.
Three vertical rectangular banners on a forest background with trees and fallen leaves. The left banner is olive green with the word 'Acre' in white. The middle banner is beige with text about British timber furniture and the company's founder, and the right banner is tan with a large minimalist oval design and the phrase 'Crafted to Endure'.
A man wearing a tan jacket is outdoors in a wooded area with autumn foliage, setting up or arranging wooden stools on a forest floor covered with fallen leaves.

The Project

Brand strategy
Brand identity design

Minimal styling, generous use of space and warm, earthy colours ensure the mood is considered, setting the expectation for a brand of quality and provenance. Typographic influences span letterforms which are both classic and contemporary; timeless combinations feature modest sans serifs and nuanced serifs, providing visual interest. A library of original imagery brings the story to life.

Image credit: Saltwick

Forest with trees showing orange and yellow fall foliage. Overlaid on the image are large vertical informational signs with text about timber, wood, and finishes, set in a natural outdoor setting.
A man in a workshop is working with a handheld power tool on a piece of wood. The workspace includes a large workbench, various clamps, and woodworking tools.
Person using a power tool to sand or shape a wooden board in a woodworking workshop.
Person with curly hair in beige jacket and black pants walking through a park on a fall day with fall leaves on the ground and trees with yellow and orange leaves, carrying a wooden ladder on their back.
A close-up of a dusty surface with scattered wood shavings and the word 'Açore' written in the center.
Two white T-shirts hanging outdoors in a forest setting with brown fallen leaves and trees with some remaining autumn-colored leaves in the background. The front of the T-shirts display the word 'Acre' and the back has a circular design with text about British timber.

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