The Project

How do you create a compelling brand proposition and visual brand identity which enables a founder led consultancy to win multinational clients and secure national press?

Every founder led consultancy dreams of winning high calibre clients with greater ease, and that was precisely what we delivered to The Savoir Group. Founder Kate Lye engaged Ditto to define, develop and launch The Savoir Group brand and digital presence. Considered brand positioning enabled us to develop a distinct and memorable niche, creating messaging which aligns the value proposition to the firms pricing model - successfully securing clients in global pharmaceuticals and finance.

Since launch, The Savoir Group has been featured in the FT, The Harvard Business Review and BBC, and attracted the attention of exceptional leaders within the global pharma industry.

thesavoirgroup.com

The Savoir Group brand identity and business card design by Ditto Creative
Savoir Group brand imagery by Saltwick & Ditto Creative Black and white photo of a person sitting with hands clasped, wearing a watch and a light-colored jacket.
The Savoir Group logo design and brand identity by Ditto Creative
The Savoir Group brand identity and marketing design by Ditto Creative
Close-up of textured, overlapping stone or concrete patterns with curved shapes.
“Ditto are remarkable branding experts, and brilliant people to think things through with. They’ve an ability to bring structure whilst always bringing it back to what’s at the core of my business and brand. Our work together has put me on the front foot when sending a client proposal which is consulting gold dust’”
— Kate Lye, The Savoir Group
Brown D2 logo inside shield outline
A collection of minimalist business stationery including letterhead, business cards, and envelopes with navy blue, beige, and white colors, featuring geometric line patterns and the logo 'THE SAVOIR GROUP'.
Kate Lye of The Savoir Group leadership advisory standing in front of large columns, with people walking by on steps in motion blur. Image by Saltwick, directed by Ditto Creative branding agency for small businesses
The Savoir Group logo design and brand identity by Ditto Creative
Wavy textured concrete wall with smooth, flowing lines.
Black and white image of a person sitting at a wooden table with a blank notebook and pen, bookshelves in background.
The Savoir Group logo design and brand identity by Ditto Creative

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