The Project

How do you compete against global consulting firms for the attention of FTSE 100 leaders… as a start-up? You lean into your unique brand positioning as the next generation leadership advisory.

We supported the Altair team with commercial brand strategy and visual identity design at every stage of their launch, successfully attracting an enviable client list which includes senior leaders of the UK’s most prominent businesses.

Aligning definitively with the leaders of FTSE firms, Altair has defined its own brand category: deliberately narrow, unapologetically elite - matching the highly specialist nature of their work. With a brand narrative designed to speak to a culture of thoughtful excellence, a striking visual style and unusually personal tone reflects Altair’s commitment to helping their clients excel.

altair.london

Cozy seating area at Mortimer House London, with armchairs, a potted plant on a table, large window, and modern chandelier in a stylishly decorated room.
Aidan Bell, founder of Altair Leadership Advisory sitting on a brown leather chair, smiling, wearing a dark sweater and a watch, with a bookshelf and plant in the background. Image by Saltwick / Ditto Creative branding agency
Altair logo design and brand identity by Ditto Creative
Mid-century modern navy velvet sofa next to a wooden side table with books and a glass.
Altair brand identity and stationery design by Ditto Creative
“Working with Ditto was arguably the most rewarding and enjoyable element of launching our business. Their ability to listen, support, productively challenge and get under the skin of our vision was exemplary. They then brought all of that to life in a brand that we are incredibly proud of. I can’t recommend them highly enough.”
— Aidan Bell, Altair
Brown stylized letter 'D' inside a pointed oval on a black background.
Bookshelf with hanging plant, books, and pencils in a holder.
Altair brand identity and logo design by Ditto Creative
Woman sitting on a dark blue velvet sofa in a black dress and heels.
Alan Stewart sitting on a dark couch, holding a glass, with books on a side table. Image by Saltwick for Altair, directed by Ditto Creative, branding agency for small businesses
Altair brand identity and business card design by Ditto Creative

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