The Project

How do you create an aspirational brand identity for a start-up hospitality venue in Provence which celebrates local culture and attracts guests who value high quality experiences?

The founders of Curio approached Ditto with an ambitious vision: to create an aspirational hospitality brand identity to attract guests to their home in Provence.

Curio is the result of the imaginations of Jennifer and Brian Ray, an American couple who have made their home in Aix-en-Provence with their family. With a passion for hospitality and heritage, their events are designed to surprise and delight, with a twist of the extraordinary. The brand positioning, narrative and visual style captures their obsession with interior design, architecture and creativity.

curioprovence.com

Collage with dining scene, serving food, and text "LA CHENEVETTE," "HIGH JINX AND STORIES ABOUND" designed by Ditto Creative branding agency for small businesses
Outdoor scene with large clay pots containing plants with yellow flowers. A wooden barrel is in the background near a black covered trailer and green wire fence, surrounded by trees and a gravel surface.
Two men dressed in formal, historical attire standing outdoors near a white column, one holding a glass.
Curio brand identity and stationery design by Ditto Creative
Curio brand identity and logo design by Ditto Creative
“We LOVE what you’ve created for Curio!”
— Jennifer Ray
Brown shield emblem featuring a stylized letter "D" designed by Ditto Creative branding agency for small businesses
Curio brand identity and logo design by Ditto Creative
A wooden chair and table with a dark interior. The table has a wooden tray and a black bowl on it, illuminated by light casting shadows on the wall.
Curio brand identity and stationery design by Ditto Creative
Bartender pouring a drink into a cocktail glass under a chandelier at an outdoor bar.
Nighttime scene of a tree adorned with fairy lights next to a cozy café with lit interior visible through large windows.
Curio brand identity and stationery design by Ditto Creative

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