The Project

How do you rebrand an almost century old image archive to capture the attention of high end fashion and retail brands?

Founded in 1927, Topfoto is a historical picture agency, holding one of the most significant privately owned photographic archives in Europe. Their rebrand focussed on redefining the strategic brand positioning, leaning into their specialism to attract higher end commercial clients. The Topfoto rebrand secured a project with one of the worlds most revered fashion houses along with premium consumer brands.

Topfoto brand identity and postcard design by Ditto Creative
Black and white photo of two women knitting, sitting on stairs with a pile of clothes or fabric, with a beige-colored panel on the right side containing text about preservation, restoration, and curations.
Business cards and promotional materials for Topfoto Image Archives, displaying contact information, QR codes, and black-and-white photos of people in outdoor settings.
A black-and-white photo of several sailors in uniform, standing together in a group. The sailors are wearing traditional navy attire, including hats with the words "FLEET AUXILIARY". The photo is historical, dating from 1927 as indicated by the overlay text.
Historical black and white photo of young sailors in uniform standing in formation, some with serious expressions. They wear sailor hats and jackets, and one is holding a bag. The photo is overlaid with text that reads "TOPE FOTO IMAGE ARCHIVES" with a diamond-shaped logo.
“Ditto Creative came into our archive and brought a deeply refreshing blast of fresh thinking and talent to our 97 year old company. Professionalism, challenge and empathy mixed with good humour and flexibility. My only regret is not calling upon them sooner.”
— Flora Smith, Managing Partner
Brown stylized letter D inside a shield-shaped outline on black background designed by Ditto Creative branding agency for small businesses
Man scanning photographs in office setting
Topfoto brand identity and notebook design by Ditto Creative
Topfoto brand identity and packaging design by Ditto Creative
Woman in green shirt looking at documents in a filing cabinet aisle.
Topfoto brand identity and logo design by Ditto Creative

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