The ProjectHow do you launch a start-up online retail brand into a market that simply doesn’t exist locally?
Elevare’s brand created a new online retail category, while redefining wellness in Doha with a curated collection of organic wellness products. We supported Elevare’s founder to craft a brand strategy, positioning and visual identity which would speak to the brands target market while securing crucial buy in from key stakeholders. The brand upholds a narrative that is definitively aligned with affluent consumers who prioritise wellness, successfully launching Elevare and creating a brand that an entirely new category stands upon.
“As I look at the beautiful brand we’ve built, I can’t help but think back to the very beginning. You were there when Elevare was just a vision in my head, and you helped me give it a heart, a name, and a visual soul. Thank you for being such a creative rock for me throughout this process. I couldn’t have asked for a better partner to help me build the foundation of Elevare.”
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Brand identity // Brand style guide // Art direction & brand photography // Squarespace Web design
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