Person practicing yoga on a mat, viewed from the front with hands on the floor and knees bent, wearing black yoga pants, with the word 'everybody' and 'studio' overlayed.

To make the launch of their second venue a wild success, Every Body Studio wanted to increase market presence and grow their audience

Based in Oxford, Every Body Studio is a popular yoga, pilates and barre studio where people come together to move, laugh and feel the benefit of time spent in great company. With a refreshingly inclusive philosophy and a heartfelt desire to create a space which fosters meaningful connections, they champion movement for good

everybodystudio.co.uk

A round wooden tray with a white card inside it, partially overlaying a black card, both cards have the words "everybody studio" and an email address. The tray is on a beige surface.
A sign outside a business reads 'Everybody, A place to meet and move.' The sign is orange with a stylized leaf logo and is mounted on black metal posts. Behind the sign, the building has brick and glass walls, with visible posters and signage on the windows. The scene appears to be in an urban or commercial area during daytime.
A group of seven women standing in a dance or yoga studio, holding yoga mats, smiling, and barefoot, with wooden floors, white walls, and large windows with white curtains in the background.
A group of people practicing yoga in a well-lit room, with a woman in the foreground smiling and performing a seated stretch on a yoga mat, while others in the background also engage in yoga poses.
Two women and children participating in a playful activity on a gray mat in a bright room with white curtains and potted plants
Three promotional cards for a fitness studio, featuring a woman in workout attire and information about classes like Barre, Pilates, and Yoga.
White long-sleeve shirt hanging on a wooden hanger with a label, displayed on a wall near a window with natural light.

The Project

Brand strategy
Brand identity design
Web design

The visual identity for Every Body Studio is uplifting, joyful and vibrant. Images posses energy and movement; the focus on how movement feels rather than how it looks. We love the giggles, the sunlight spilling across a yoga mat and the open poses, taken from an angle where the pose itself is not the most important thing. The vibe is welcoming and friendly - the perfect reflection of what it is to spend time in this special movement studio.

Women practicing yoga or meditation with their hands in prayer position and eyes closed, standing in a peaceful indoor setting.
A woman and children practicing yoga in a bright, airy room with large windows and potted plants; woman is in downward dog pose, children are nearby.
A group of six women sitting on a couch, laughing and talking together. They are in a cozy room with a painted wall, hanging dried herbs, and a wooden coffee table with a potted plant in the foreground. There is a text overlay on the left side of the image about celebrating the work of being human.
A beige tote bag with red text, placed on a white stand against a neutral background.
Close-up of a person's feet on a green yoga mat with the words 'studio everybody' written on it, showing toes and ankles. The person is wearing black leggings and practicing yoga or stretching indoors.
A woman leading a yoga class in a bright, airy room with large windows and white curtains. Participants are practicing yoga poses on mats, with some in a kneeling pose and others stretching on their sides. Potted plants and framed artwork decorate the space.

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