Tahmina Ghaffar and Kat Murphy approached us to help define the narrative and brand identity for Mele, a modern auction house
Mele is a female founded auction house, bringing a contemporary view and vibrant energy to a long established industry. Tahmina & Kat’s vision was to create destination to buy and sell items of beauty and meaning, nurturing an appreciation of the way we live, create and enjoy art – then, now and in the future.
The Project
Brand strategy
Brand identity design
Web design direction
Launching a start up business into a long established industry where trust and credibility are so key is no mean feat, and so the Mele ibrand leans heavily upon Tahmina’s rich career and media presence, thanks to her work with the BBC. With a view to introduce a new generation of buyers to the magic and thrill of buying at auction, the Mele identity has been crafted to reflect the aspirations of their target market.
Image credit: Saltwick
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