The Project

How do you create a stand out brand identity for a start-up business which seeks to attract high end clients from the very beginning, and has zero market presence?

Launching a start up business into a long established industry where trust and credibility are so key is no mean feat, and so the Mele Auction House brand identity needed to create precisely the right presence from the get-go.

Mele is a female founded auction house, bringing a contemporary view and vibrant energy to a long established industry. The founders’ vision was to create destination to buy and sell items of beauty and meaning, nurturing an appreciation of the way we live, create and enjoy art – then, now and in the future. The brand identity and narrative supports their personal presence, expertise and reflects the high quality nature of the items they sell.

Close-up of pink and beige boxes with one box displaying a photograph of a landscape with the words 'MEDIA AUCTION HOUSE' and a gold seal on the box. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Close-up of historical blueprint drawings of buildings laid out on a table, with hands pointing and working on them, and a pencil lying nearby. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Split image showing a living room with a gray wall, a painting. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Three auction house cards on a marble surface, featuring themes of art, artifacts, and interior design collections. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
The left image shows a dark red textured background with a light pink band across the lower part, featuring the word 'MELE'. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Close-up of white shopping bags with red handles on the left, and a cozy corner of a living room with beige walls, a wall-mounted lamp, a large abstract painting, a yellow armchair, dark wooden flooring, and a window with curtain on the right.
Table with architectural drawings and a person pointing at one of the sheets.
Display of three stone sculptures and a marble tile with a logo for 'Miele Auction House'. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
A printed piece from MLE auction house featuring a note about a Falcon on a Perch from 1610 and a detailed painting of a bird among blooming cherry blossoms, with a brown textured background. Brand identity for Mele Auction house

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