Display of antique copper and brass cookware with a pink background, including a teapot, pots, and a basin. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy

Tahmina Ghaffar and Kat Murphy approached us to help define the narrative and brand identity for Mele, a modern auction house

Mele is a female founded auction house, bringing a contemporary view and vibrant energy to a long established industry. Tahmina & Kat’s vision was to create destination to buy and sell items of beauty and meaning, nurturing an appreciation of the way we live, create and enjoy art – then, now and in the future.

Close-up of pink and beige boxes with one box displaying a photograph of a landscape with the words 'MEDIA AUCTION HOUSE' and a gold seal on the box. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Close-up of historical blueprint drawings of buildings laid out on a table, with hands pointing and working on them, and a pencil lying nearby. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Two women standing side by side in an indoor space. The woman on the left has short blonde hair, is wearing a brown sweater, and white pants. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Split image showing a living room with a gray wall, a painting. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
A woman and a person with short blond hair leaning over a table, focusing on a project or task together. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Three auction house cards on a marble surface, featuring themes of art, artifacts, and interior design collections. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Person pointing at a black rectangular object with a sun design etched on it, wearing a white shirt with rolled-up sleeves. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy

The Project

Brand strategy
Brand identity design
Web design direction

Launching a start up business into a long established industry where trust and credibility are so key is no mean feat, and so the Mele ibrand leans heavily upon Tahmina’s rich career and media presence, thanks to her work with the BBC. With a view to introduce a new generation of buyers to the magic and thrill of buying at auction, the Mele identity has been crafted to reflect the aspirations of their target market.

Image credit: Saltwick

Two women look at design plans on a table in a bright, modern living room. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
The left image shows a dark red textured background with a light pink band across the lower part, featuring the word 'MELE'. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
Close-up of white shopping bags with red handles on the left, and a cozy corner of a living room with beige walls, a wall-mounted lamp, a large abstract painting, a yellow armchair, dark wooden flooring, and a window with curtain on the right.
Table with architectural drawings and a person pointing at one of the sheets.
Display of three stone sculptures and a marble tile with a logo for 'Miele Auction House'. Brand identity for Mele Auction house founded by Tahmina Ghaffar & Kat Murphy
A printed piece from MLE auction house featuring a note about a Falcon on a Perch from 1610 and a detailed painting of a bird among blooming cherry blossoms, with a brown textured background. Brand identity for Mele Auction house

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