Proud to Present: a bright, beautiful and joyful brand for Diane Hill

Where do I even begin in telling you about Diane Hill? She’s an impossibly warm, happy soul whose lightness belies her extraordinary talent. Already running a very successful e-commerce business selling her popular and much-featured chinoiserie art prints, she came to Ditto for a revamp to take her business and brand to the next level.

Diane’s bold, colourful range is designed for people’s homes and lives, bringing classic Eastern fantasy and elegance to modern interiors across the globe. Loved for it’s rich patterns, scenic storytelling and intricate detail, Chinoiseie was historically the preserve of aristocracy. Diane has brought Chinoiserie into the modern age for a modern audience, with a range that’s highly accessible - putting her own spin on what it means to create and own these incredible pieces of art.

Thanks to her enthusiasm, boundless creativity and inspiring talent, the business has evolved at an exceptional pace. Regularly featured in interiors blogs, magazines and national press, her popularity has steadily grown and the Diane Hill brand is one now widely known by avid followers of interior trends. Today, her online community are captivated by her artistry, and the time, dedication and thought that she’s devoted to taking care of her customers is paying dividends. Now poised to launch a new interiors range that’ll see her products sold by the likes of John Lewis, Diane’s brand is set to become a household name.

This brand is a marriage of joy and artistry. With each work of art boasting a riot of colour and detail, the role of the brand was to support Diane’s signature creative style. We created an identity which is impossibly pretty, feminine and refined. Soft colours, gentle texture and beautiful typography come together to create a brand that’s perfectly positioned to delight her audience.

A large part of this project was revamping Diane Hill’s online presence, which involved a migration from Squarespace to Shopify. For this, we needed stunning photography to really showcase Diane’s work and reflect the brand lifestyle. We recommended Diane worked with Sundari Ferris to style her photoshoot, and I’m so glad that we did! Sundari worked her magic on each and every shot, thoughtfully styling each product with exactly the right props to really bring them to life. Perfect!

You can see the fresh new site right here, and follow Diane’s incredible work on instagram here. Enjoy!