Hannah Belton and Dan Belton, co owners of boutique branding agency, Ditto Creative

Specialist branding for service based businesses

We create branding for professional services firms that gets you paid, really well.

Whether you’re launching a new venture or evolving an existing one, you’re seeking to create a premium brand that consistently attracts high value clients.

Every professional services firm we’ve ever worked with dreams of filling their diary with bigger projects, charging higher fees to people who can actually afford it. And yet - most are competing on the same promises as everyone else, still hoping that they’ll get chosen. Enough.

With a proven track record in taking businesses from middle of the road to high end, our specialism lies in creating brands which attract premium clients. We’ve helped start-up consultancy firms reach £5million turnover within 4 years and enabled clients to triple their average project fee.

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Here’s how we do it

Two

Change how the market sees you

Design a distinctive brand identity which shapes perception and supports your value proposition and pricing model.

one

Understand what gets you paid

Define your brand strategy, market position and competitive value proposition – in short: how to stand out and pitch in a way that gets you paid.

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Three

Secure new business, effortlessly

Giving you the website and offline tools to communicate value and drive enquiries, landing your next big project and beyond.

Hannah Belton, brand consultant and creative director of branding agency Ditto Creative

Strategic brand positioning for service businesses

Clear differentiation & strategic brand positioning: define your competitive edge

Your ability to raise your fees and win the right clients depends entirely upon how you position your brand. In a world of homogeny, being bold enough to stand out is what will get you paid.

We specialise in working with consultants, coaches, advisors and designers who are looking to attract higher calibre clients. Together, we’ll drill down into the real value that you bring to your clients, and design your value proposition and market positioning around exactly that. You’ll find it instantly easier to attract and convert the right clients, and the value of what you do – and what clients are willing to pay for it – will grow exponentially. You can expect to increase your fees almost instantly.

Strategic brand consultancy
brand articulation
Brand positioning
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A person writing on a spiral-bound notebook with a black pen, the page filled with handwritten notes or signatures, in black and white.

High end brand identity design

Brand identity design: Align your visual brand with the calibre of your work

Since your clients instinctively decide how they feel about your business based upon how it looks, branding is one of the fastest ways of adjusting the way your business is perceived, and what clients are willing to pay for your services.

Brand identities by Ditto draw upon every detail of visual styling and language, from colour and typography to brand devices, pattern, photography style and core messages, aligning your visual presence with the calibre of your work. You can expect this to have a profound effect upon how easily you win business and command the fees your deserve.

Brand identity
Brand guidelines
brand language

How can you make it easier for your clients to buy from you? And how can we keep the conversation going beyond the first engagement, securing long lasting relationships which deliver value to your clients while maximising your revenue?

Its amazing how a few simple tools can revolutionise your sales process. From service guides to proposal templates, brochures to thought leadership pieces, a structured approach to your communications makes the world of difference. Together, we’ll design the real time application of the brand as we create a carefully engineered client journey which takes them from lead to paid-up client with ease – while opening up opportunities to drive further revenue.

brand activation

Nurturing leads, building conversion rates & increasing engagement value

brand activation
Squarespace web design
Art direction & photography
Print design & production

Cultivating unforgettable brands for exceptional businesses

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    Bringing a historic archive into a new era

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    Altair Leadership Advisory

    The next generation leadership advisory

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  • Black and white photo of a person with long dark hair, sitting outdoors on a wooden bench with a slatted back. The person is wearing a light-colored blazer over a dark top, with their hands clasped and resting on their lap. The person's facial features are not visible.

    The Savoir Group

    Performance partners to the C-Suite

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  • Smiling middle-aged man with a beard and short hair, wearing a navy blue shirt, sitting in a well-lit indoor space with modern furniture and plants.

    David Thompson

    Defining the tone of leadership communication

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Looking to level up?

Future-proof your business with a premium brand identity and website that speaks directly to the high calibre clients.

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Frequently asked questions

  • Yes! Creating brand identities which help our clients to attract higher paying clients is what we specialise in. We’ve a proven track record of taking businesses from middle of the lane to high end, attracting a steady stream of well paid work - whether you’re a boutique service business or a rural estate.

  • We are highly specialist in branding for service based businesses, having worked with coaches, leadership advisories, architects, designers and consultants for over two decades.

  • You can expect to create the right perception and presence in the marked to attract the attention of higher end clients. Your brand will help you to communicate your competitive edge and support your pricing model.

  • Almost all of our clients come to us when they are looking to zero in on their niche, elevate their business and win higher paying work which reflects the value of their specialism. Well thought out branding can support you to attract prestige clients by reinforcing your value, credibility and expertise whilst also creating differentiation that makes it easier for clients to choose to engage your services. It’s well known that when you move into a higher end space, clients are more discerning – so building a super polished brand experience is crucial in communicating the value of your business without breathing a word. We encourage clients to consider their brand widely, taking full advantage of the opportunity to create an entire manner of doing business which aligns to the founders’ personal philosophies and principles, while delivering what their clients need in the best possible way.

  • Absolutely! We love working with startups to create exactly the right impression from day one. We can support you with every detail, from brand strategy and brand naming to developing your visual brand identity, building a stellar website and crafting every detail of your buyer journey to ensure you never miss an opportunity to land sales.

  • As you can imagine, no two businesses are ever the same and nor are their requirement. Our approach is thoroughly bespoke, designed to deliver what you’re looking to achieve. Our branding services start at £8,500, up to £50,000 for larger projects which require strategic support in additional to the visual brand identity design. All fees are payable in instalments. We take the investment you’re making in your business very seriously and will work hard to give you the tools, advice and support you need to achieve return on investment as a priority.

  • We have a beautifully structured process to our branding projects, which include plenty of opportunities for collaboration and feedback to ensure you’re fully informed throughout. We begin with a thorough consultancy session to understand your business, your ambition, your clients and what it is that makes your business unique. Absolutely no questionnaires here - you’ll get the benefit of working one to one with Hannah to craft a compelling brand proposition. From this stage, you’ll gain the confidence of knowing exactly what it is that makes your business distinct, your strategic market positioning, where your clients see real value and how to articulate the essence of your business with ease.

    Next, we move to the creative brand identity, creating a thoroughly distinctive visual identity which sets an expectation for a premium experience and supports your market position, value proposition and pricing model.

    There are structured check in calls throughout the process to ensure we are all working in the right direction at all times.

  • Ditto is the leading branding agency for boutique businesses, thanks to our firm focus on building brands which are based on finding a winning brand proposition first.

    Based on our own experience of evolving Ditto from a high street design agency to a highly specialist brand consultancy with clients across the globe, we know what it takes to get you from where you are to where you aspire to be.

    This approach means that you won’t simple get a beautiful visual brand identity, but an unshakable brand presence which will leave an enduring mark on your industry - and ensure you have a clear specialism that’ll see you through the rocky times.