The Project

How do you rebrand a 600 year old rural estate, creating a brand identity which honours its vast heritage while paving the way for diversification into a wine estate and hospitality venue?

Guy Nevill of Birling Estate in Kent approached Ditto for a rebrand that would support the diversification of this 600 year old rural estate, with the goal to create an identity that would support their wine estate and unfolding hospitality venue.

Tucked into the North Kent countryside, Birling Estate is 1,813 acres of ancient woodland, chalk meadows and farmland that’s been quietly getting on with things since before Stonehenge was even a glimmer in someone’s eye. It is a place which has seen a good deal of life, and yet is more interested in where it’s going next than where it’s been. We worked with Guy to reposition the Birling brand, create a fresh brand identity and launch their very first estate-grown wine.

Birling Estate branded cap and hoodie, designed for Birling Estate by Ditto Creative
A promotional graphic for Birling, celebrating 600 years of stewardship. It features a hillside landscape with rocks, green fields, trees, and distant hills under a pale sky. The left side of the image contains text about Birling's history, cider, and community, along with the Birling logo.
Birling Estate logo design and branding created by Ditto Creatuve
Close-up view of wildflowers with red poppies and white flowers growing in a field, with blurred background of trees and a grassy area.
A man in casual clothes holding a glass of wine stands next to an open car trunk in a rural vineyard landscape.
A wooden sign with an arrow pointing left that reads "Lost Manor Gardens Birling" is surrounded by lush green bushes and plants in a garden or park setting.
Birling Estate Wines designed by Ditto Creatuve, Kent branding agency
People raising glasses of champagne in a toast outdoors during sunset at a dinner party with candles and floral decorations.
Side-by-side of a wooden table with a flower arrangement, cheese, sliced cured meats, lemon wedges, and a glass of beer, alongside event tickets for a summer solstice long table supper at The Lost Manor Gardens in Birling.
Wilde Birle, Birling Estate's debut wine, bottle designed by Ditto Creative, branding agency Kent
Group of young girls holding hands and running outdoors on grass during daytime, smiling and enjoying themselves.
Group of people sitting at an outdoor dining table, smiling, with trees in the background, during daytime.
Person walking through a daisy field carrying a wicker basket with bottles.
A group of people gathered outdoors under large leafy trees for a social event, with some standing and some sitting at a long wooden table, enjoying food and drinks during the daytime.

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