Yes! We have worked with family owned rural estates for over two decades, working alongside the estate owners to support diversification and create a brand identity that unites heritage and spirit with commercial intent. We’ve helped clients to launch farm shops, diversify into hospitality, launch vineyards and introduce corporate offerings.

Plenty. Most notably we’ve created brand identities for the renowned Elmley Nature Reserve, Falconhurst Estate and Farm Shop and Birling Estate, with similar branding projects for rural estates in Kent to launch soon.

You can expect to create the right perception and presence in the marked to attract the attention of higher end customers. Your brand will help you to communicate your competitive edge and support your pricing model.

Almost all of our clients come to us when they are looking to zero in on their niche, elevate their business and win higher paying work which reflects the value of their specialism. Well thought out branding can support you to attract prestige clients by reinforcing your value, credibility and expertise whilst also creating differentiation that makes it easier for clients to choose to engage your services. It’s well known that when you move into a higher end space, clients are more discerning – so building a super polished brand experience is crucial in communicating the value of your business without breathing a word. We encourage clients to consider their brand widely, taking full advantage of the opportunity to create an entire manner of doing business which aligns to the founders’ personal philosophies and principles, while delivering what their clients need in the best possible way.

As you can imagine, this is familiar territory with family owned rural estates. Our approach is to be sensitive to family dynamics while holding the commercial objectives as our North Star. We are well versed in diplomacy!

Our branding services for rural estates starts at £15,000, up to £50,000 for larger projects which encompass brand development, photography, web design and design of key communications (signage, workwear, vehicles, brochures and so on). All fees are payable in instalments. We take the investment you’re making in your business very seriously and will work hard to give you the tools, advice and support you need to achieve return on investment as a priority.

We have a beautifully structured process to our branding projects, which include plenty of opportunities for collaboration and feedback to ensure you’re fully informed throughout. We begin with a site visit and thorough consultancy session to understand your business, your ambition, your clients and what it is that makes your business unique. Absolutely no questionnaires here - you’ll get the benefit of working one to one with Hannah to craft a compelling brand proposition. From this stage, you’ll gain the confidence of knowing exactly what it is that makes your estate distinct, your strategic market positioning and how to articulate the essence of your business with ease.

Next, we move to the creative brand identity, creating a thoroughly distinctive visual identity which sets an expectation for a premium experience and supports your market position, value proposition and pricing model.

Following on from the visual brand identity design, we’ll create photography and begin web design to bring the brand to life.

We are highly familiar with what it takes to create a commercially successful brand for a rural estate - along with the challenges that are inherent.

Our sensitive yet strategic approach has created commercially successful brands that have enabled diversification and the creation of profitable enterprises that ensure the estates longevity.