Lovely Sarah Layton approached Ditto as she prepared to launch her new business. Growthfully brings together Sarah's skills and experience as an accomplished garden designer as well as a therapist. Growthfully is a unique proposition; different to a traditional garden designer, it's Sarah's mission to inspire people to get really involved in creating the garden they love and to gain confidence in their abilities as a gardener, helping them to flourish along with their garden. Through Growthfully, Sarah will also be working with garden designers to coach and inspire them as they create a practice that nourishes them and facilitates their best work.
No stranger to the business world, Sarah knew that this was a project which deserved the very best start, and carefully sought out the people who'd help make that happen. Last year she attended Focus and Thrive, a workshop by Fiona Humberstone (The Brand Stylist) and Elizabeth Cairns, and from there she learnt about us. While we crafted her brand, Sarah worked with Elizabeth to define her offering which I know was invaluable. And with the brand in place and the style set, Sarah hired the brilliant, brilliant Eva Nemeth to capture her brand photography.
Creating a brand for such a unique business is both exciting and challenging! We adore the opportunity to create something new and there's something quite liberating about working with a business for which there is no industry expectation.